Thursday, December 9, 2010

Objectification of women in media

http://www.youtube.com/watch?v=j9UFpKHQOdA&feature=player_detailpage

Reminiscent of Kilbourne's article and Dove's "Onslaught" mini-film, this video ties together the objectification of women with the unfortunate situations that women must endure. The video starts out with the objectification piece, accompanied by upbeat techno music. But 30 seconds in to the video, the tone quickly changes as it then focuses on serious issues concerning women (mostly). The music completely changes to a sullen Christina Aguilera song, titled "The Voice Within". I think the music is very powerful in this clip, especially since there is no actual dialogue. The music speaks for the suffering women that are represented, along with the grotesque pictures to illustrate the damaging scenes. This video seems to relate to our class well because it covers the topic of advertising, objectification, and problems that occur as results. I found this video to be very sad because it portrays our media's role in causing these issues, such as eating disorders, violence, mental problems, and gender stereotypes. By highlighting media's role, we must also take responsibility as well. Some people feed in to the media and may even buy in to it in the end. Is there a way to stop this vicious cycle of media influence that later translates into gender difficulties? The end of the video advises watchers to think about the media and the role they play in it. It also suggests to respect others. Everyone should take these messages away from this video and our lessons concerning women in the media. Even taking the time to watch a clip or hear a story may help turn a victim into a victor.

4 comments:

  1. This video shows just how damaging the objectification of women can be. Eating disorders, sexual violence, mental problems and stereotypes are all problems that result from the objectification of women. I thought the video was great, and I especially liked when it pointed out that we're all beautiful. I found a comment on the video really interesting. Below the video someone posted: "funny how you have 0 comments, but any video with a sexy girl on it, gets millions of them, disgusting" It's sad that tons of people comment on pictures that objectify women, yet a video that stands up for women gets no comments.

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  2. I agree completely with Kate's comment, and loved this video Kimmy. I feel that this acurately portrays how many people feel by using real women as examples. It was almost gross to watch the beginning where all you saw were women in mostly sexual poses on magazines and ads, and how it showed all the effects this could have on women. The last picture really stood out to me, showing the women with footprints saying don't step on her. Advertisements are "stepping" on tons of women and children every day, and to let this occur makes us the bad ones.

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  3. I just watched this video and it really just emphasized--for me--how many wrongs are done against women. The video starts out with a sort of upbeat music and immediately goes into a slower song and it just shows that though the advertisements with naked women covered in products may seem harmless (and can be tied with upbeat music), there are also more serious problems due to the objectification. I remember when we had to Barbie/Kilbourne unit and I had to find an ad--it wasn't that hard. I just opened up a magazine in the library that men would read and that, to me, is repulsing. It shouldn't be that easy, in this day and age, to find advertisements objectifying women. Women are people. Aside from one measly chromosome, we are exactly like men yet men hold the upper hand. Within the video, it shows all these pictures from children's story books with the women cooking and the men working and it just shows that even though we're in an extremely advanced society, there are still these ingrained stereotypes. It's alarming to put it lightly. Very very alarming.

    Nice find!

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  4. Although this video emphasizes the effects men have on women, it doesn't really stress the affect women have on women. It is only fair to say that both men and women base people off looks and levels of attractiveness. A prime example of people judging others on mere looks is that I started a SAT class the other day and it was evident that a couple of boys knew each other. As girls would walk into the room, these boys would raise one of their hands and hold up a certain number of fingers up. One being the lowest level of looks and all five being the best level of looks. This act not only revolted and appalled me, but it also forced me to think of the low state our society has regressed to.

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