This commercial shows the relationship between the advertiser and the consumer. Advertisers pretend to care about consumers, when in reality they only care about themselves. The advertiser in the clip is conceited and thinks that compliments and false promises will help resolve things with the consumer. In this case, the consumer ends her relationship with the advertiser, but in real life it isn't that easy. Advertising influences us every day, all the time. The commercial also reveals that the love advertisers declare for us isn't genuine. The consumer in the clip realizes this, but sadly many of us do not. In reality, advertisers don't know us and only flatter us for their own benefit. Why is the advertising industry able to convince people of its fabricated affection? Will we ever be able to "divorce" advertising?
If only the break with advertising were as easy as getting up and walking out on advertisers in a restaurant, but we're constantly bombarded with ads everywhere we go and an escape is hard to find. The so-called "love" of advertising company's marketing campaigns is "not genuine" as the consumer in the commercial shows. Advertisers make the argument that they, "know everything about us" when really all they know is a broad range of data they can obtain by discovering our top web searches. It's comical the way the advertiser in the commercial says "I know everything about you: you're 28-34 years old, you have such and such online interests, and you have a modest but disposable income", and while this is certainly not everything there is to know about a person, the sad truth is this is all the advertisers care about.
ReplyDeleteI thought this commercial did a great job capturing advertising in society today. My favorite part was when the "advertiser" told the "consumer" he knew everything about her. He then proceeded to describe what sounded like a target consumer group. He gave an age range, income range, etc. This expands on the idea of advertisers only caring about selling the product. They aren't genuine. They just want to sell you whatever they are producing.
ReplyDeleteI liked this video a lot, and thought it was a great enactment of a consumer- advertiser relationship. The advertisers claim to know us, claim to love us, and really all they want is to keep you with them. In the video, he wanted her to stay at the restaurant and as his wife, and in real life, advertisers want you to continue buying their products and not quit on them. As Emma and Ali have previously said, they don't know anything about us, let alone love us. They love...our money. Our business. Not our true selves.
ReplyDeleteI really thought this was hilarious. It shows just how impersonal advertising is. People's entire jobs revolve around trying to make people buy things. I really loved the part where he says I know everything about you, you're between the ages of blah and blah. That's just a grouping! It's sick. I find it so immensely creepy how sucked in we are by advertisers and when you asked if there's any way for us to divorce advertising I'm at a loss. Yes, we could decide to never watch TV again but what happens when you listen to the radio? But then what happens if you want to check something on the internet? Ads! Walk through Times Square? Ads! Drive on a high way? Ads! They're everywhere. Ads, Ads, Ads. We are living in a consumer nation where, with every turn we make, an ad comes flying into our faces.
ReplyDeleteI think that there is something fundamental wrong with this depiction. It's funny, but do we as people really have such a relationship with advertisers? They're pesky and pursue you, and maybe that's the connection to them being like unwanted suitors. But, I don't think any of us really think that ads love us. At the end of the day, it's just the work of hired publicists trying to market their product.
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